Collective and AdWeek have teamed up to present a white paper on how automotive marketers can use programmatic multiscreen campaigns to deliver audiences from the screen to the lot.
With the US Auto industry's digital spend projected to grow to nearly $11 billion through 2018, marketers need to find and target those consumers who are kicking the digital tires. Reaching these in- or near-market car consumers requires a programmatic approach using a combination of multi-source data and past purchase history to target them wherever they may be and build a connected brand experience.
"Using Multiscreen Programmatic Campaigns to Drive Automotive Marketing" helps marketers in the automotive vertical understand the advantages of this strategic approach. The white paper can be downloaded here.