The National Retail Foundation announced this month that it expects sales in November and December (excluding autos, gas and restaurant sales) to increase by 4.1 percent to $616.9 billion, higher than 2013’s actual 3.1 percent increase.
In recent years, e-retailers have been acquiring more of the retail pie, a challenge for brick and mortar retailers. So, how can retail marketers drive in-store sales? Collective and AdWeek have created a useful guide for retail marketers who want to stay in front of today's multi-device using consumer.
"Smarter Buying, Smarter Selling: Multiscreen Programmatic Campaigns for Retailers" helps retail marketers understand the advantages to a more strategic approach and gives them the knowledge they need to appeal to today's savvy consumers. Download the white paper here.
Collective also addresses "showrooming" in "Showrooming: A Death Knell or Hidden Opportunity?" by VP of Product Strategy, Adam Harris.