Collective Partners with the ANA on Programmatic


Collective and the Association
of National Advertisers (ANA)
have partnered to co-author the latest edition of ANA Magazine Spotlight— featuring a content focus on Programmatic Media Buying (PMB). 

With bylines from Collective experts Justin Evans, Adam Harris, and Travis Lusk, readers get further insight into what they need to know about getting at the heart programmatic, how to keep it from being problematic, and a guide to programmatic ad buying for the digital age.

Listen in as Collective's Chief Strategy Officer Justin Evans shares the advantages, efficiencies, and scalability marketers can achieve through programmatic, and how the company helps its clients. 



Moneyball 2.0

Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it’s not ad tech. It’s Wall Street.

The eerie parallels between today’s Wall Street and the increasingly automated world of advertising are unmistakable in Michael Lewis’ new book, “Flash Boys.”  (Lewis has shed indirect light on our industry before with his 2003 book “Moneyball,” which became the the hero narrative for quants.)

In “Flash Boys”  a group of entrepreneurs take on the big banks and high-frequency trading firms, because those players are using opaque private stock exchanges to rip off unsuspecting clients.

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