What Automotive Marketers Stand to Gain From Multiscreen Campaigns

Collective and AdWeek have teamed up to present a white paper on how automotive marketers can use programmatic multiscreen campaigns to deliver audiences from the screen to the lot. 

With the US Auto industry's digital spend projected to grow to nearly $11 billion through 2018, marketers need to find and target those consumers who are kicking the digital tires. Reaching these in- or near-market car consumers requires a programmatic approach using a combination of multi-source data and past purchase history to target them wherever they may be and build a connected brand experience. 

 "Using Multiscreen Programmatic Campaigns to Drive Automotive Marketing" helps marketers in the automotive vertical understand the advantages of this strategic approach. The white paper can be downloaded here

Collective Moves to Times Square

It's official! Collective has moved its New York headquarters to the Times Square area. The new office, located at 229 West 43rd Street, is home to a number of digital and media companies.

The new office represents Collective's next growth phase as the company moves into their tenth operating year. Since first setting roots in Silicon Alley, Collective has developed from a digital advertising network to a multiscreen advertising technology company with almost 400 employees and offices across three continents. 

Collective Partners With Integral Ad Science to Fight Ad Fraud

Collective has partnered with Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, to fight ad fraud and further ensure media quality for our clients. With this alliance, Collective will add IAS's media quality solutions into our already existing solutions, and allow us to place our client's campaigns in areas on the web that will allow for the greatest impact. 

Collective and Integral Ad Science also recently teamed up on a roadshow  focused on informing agencies on ad viewability and fraud and how they can address and confront these industry issues. As an extension of our roadshow events, Collective produced the Viewability White Paper, which provides key insights on how to combat fraud and ensure quality inventory. 

Get more details on Collective and IAS's partnership here.  


Collective Named OnMedia Top 100 Private Companies

Collective is a 2014 AlwaysOn OnMedia Top 100 winner.  The inclusion of Collective on the OnMedia 100 list signifies the company’s leadership in innovation and technology amongst our peers. Collective has been recognized as one of the top Advertising Networks. This marks the second year in a row that Collective has been recognized on as a Top 100 company. Earlier this year, Collective was also recognized as an AlwaysOn Top 250 winner.

The OnMedia 100 winners were selected among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. Collective was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Go to AlwaysOn for more information on the OnMedia 100.

Collective Partners with the ANA on Programmatic


Collective and the Association
of National Advertisers (ANA)
have partnered to co-author the latest edition of ANA Magazine Spotlight— featuring a content focus on Programmatic Media Buying (PMB). 

With bylines from Collective experts Justin Evans, Adam Harris, and Travis Lusk, readers get further insight into what they need to know about getting at the heart programmatic, how to keep it from being problematic, and a guide to programmatic ad buying for the digital age.

Listen in as Collective's Chief Strategy Officer Justin Evans shares the advantages, efficiencies, and scalability marketers can achieve through programmatic, and how the company helps its clients. 


Moneyball 2.0

Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it’s not ad tech. It’s Wall Street.

The eerie parallels between today’s Wall Street and the increasingly automated world of advertising are unmistakable in Michael Lewis’ new book, “Flash Boys.”  (Lewis has shed indirect light on our industry before with his 2003 book “Moneyball,” which became the the hero narrative for quants.)

In “Flash Boys”  a group of entrepreneurs take on the big banks and high-frequency trading firms, because those players are using opaque private stock exchanges to rip off unsuspecting clients.

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