Collective Named OnMedia Top 100 Private Companies

Collective is a 2014 AlwaysOn OnMedia Top 100 winner.  The inclusion of Collective on the OnMedia 100 list signifies the company’s leadership in innovation and technology amongst our peers. Collective has been recognized as one of the top Advertising Networks. This marks the second year in a row that Collective has been recognized on as a Top 100 company. Earlier this year, Collective was also recognized as an AlwaysOn Top 250 winner.

The OnMedia 100 winners were selected among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. Collective was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Go to AlwaysOn for more information on the OnMedia 100.

Collective Partners with the ANA on Programmatic

 

Collective and the Association
of National Advertisers (ANA)
have partnered to co-author the latest edition of ANA Magazine Spotlight— featuring a content focus on Programmatic Media Buying (PMB). 
 

With bylines from Collective experts Justin Evans, Adam Harris, and Travis Lusk, readers get further insight into what they need to know about getting at the heart programmatic, how to keep it from being problematic, and a guide to programmatic ad buying for the digital age.

Listen in as Collective's Chief Strategy Officer Justin Evans shares the advantages, efficiencies, and scalability marketers can achieve through programmatic, and how the company helps its clients. 

 

Moneyball 2.0

Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it’s not ad tech. It’s Wall Street.

The eerie parallels between today’s Wall Street and the increasingly automated world of advertising are unmistakable in Michael Lewis’ new book, “Flash Boys.”  (Lewis has shed indirect light on our industry before with his 2003 book “Moneyball,” which became the the hero narrative for quants.)

In “Flash Boys”  a group of entrepreneurs take on the big banks and high-frequency trading firms, because those players are using opaque private stock exchanges to rip off unsuspecting clients.

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