Earlier this month, Collective announced the appointment of Kerry Bianchi as Chief Operating Officer. Bianchi has joined Collective's leadership to help shape the company's programmatic media solutions. She will ensure the company's alignment and execution of the long-term growth strategy. As one of Brand Innovators Top 50 Women in Branding and Marketing, Bianchi has more than 20 years of experience developing strategic growth initiatives for notable media, finance, and agency brands.
The IAB, along with the American Association of Advertising Agencies and the Association of National Advertisers announced their plans to launch an industry wide accountability program to fight ad fraud. The Trustworthy Accountability Group is the first initiative of its kind to monitor the digital ecosystem and hold media providers accountable in order to develop industry standards and create trust between marketers, publishers, agencies, and all parties in-between.
Collective has signed on to become one of the first to go through the evaluation process in order to become a Digital Advertising Assurance Provider.
Collective, Inc. was granted U.S. Patent 8,949,890 by the U.S. Patent and Trademark Office. The newly patented technology protects the company's proprietary technology linking television audiences to digital and reinforces their expertise in multiscreen advertising. With the increasing amount of digital devices along with consumers' evolving media consumption habits. marketers are struggling to effectively reach their target audience. This patented technology addresses the pressing need for marketers by allowing them to effectively coordinate their multiscreen campaigns in order to reach their most valuable consumer.
The technology covered in the patent targets online advertisements to consumers based on their TV viewing habits by linking linear television data to digital across multiple screens. The company's groundbreaking TV solution, TV Accelerator, utilizes this technology.
At the 2015 IAB Annual Leadership Meeting, Collective teased their transparency solution. Collective's 'Hello Transparency' will allow marketers to gain insight into their digital media spend. In the coming months, Collective will unveil a digital solution that provides transparency into how media is being spent and how it is or isn't working for brands and agencies. Clients can expect expert managed services, performance metrics, inventory quality & placement, pricing & media cost transparency, and optimization transparency.
With 'Hello Transparency', Collective offers their commitment to the highest quality, transparent digital partnerships. The company anticipates a full product release to the marketplace late in Q2 2015.
Collective raised money for technology focused charities around the globe.
Collective set out to support not-for-profit organizations that foster and mentor the next generation of technology leaders. In a global charity initiative, the company raised money for organizations around the world that provide education that will help people reach their fullest potential. In the U.S., proceeds went to #YesWeCode, which provides low-opportunity youths with the resources and tools to become world-class computer programmers. By learning this highly valuable and relevant skill, young people will be able to shift the trajectory of their futures and transform their relationships with their communities and their country. Proceeds in the UK went to AbilityNet and India's proceeds went to Parikrma Foundation.