Valentine’s Day is around the corner, so we've put together some tips to help you find and woo those online customers you're looking to reach. According to a consumer survey published by the National Retail Federation, one-quarter of Valentine's Day shoppers plan to make some portion of their purchases online and anticipate spending an average of $199. Reach and re-engage consumers, who are in market for that one special gift with a digital campaign that targets them across screens. While these tips were written with Valentine's Day in mind, they apply to most special occasions.
Plan Your Digital Campaign Early.
Don’t be the person who shows up looking to court the consumer's heart the day before. Chances are they are already taken! Give yourself at least two-to-three weeks to ramp up your efforts in finding that special consumer. Take the time to learn who they are this year, and we guarantee it will be worth the investment for next!
Target Former Customers.
If you've run a digital campaign for Valentine's Day before, why not reach out immediately to your most loyal customers again with additional incentives. Better they shop with you again than someone else, and you already know what they like.
Capture their Attention with Your Creative.
Make sure to leverage creative that is eye catching and don’t be afraid to go a little over the top. Everyone is looking for a date so make sure your creative stand's out.
The Context of Your Content Matters.
Content may not always be the answer but when it comes to Valentine's Day, but it can make the difference. People tend to try and look their best for the holiday, so find them and surround them with relevant content.
Retarget Customers Who May Still be In Market.
It's always important to understand that people are not always going to make their decision on the first go round. Make sure to keep your products top of mind for when they are ready and take that opportunity to retarget.
Show Your Appreciation for their Patronage.
A great user flow for your consumers is the best way to keep them coming back in the years to come. Make sure that it's very clear that you appreciate their business, whether it's a post-transaction thank you on the site or by sending them something a little extra later on.