Collective and the Association
of National Advertisers (ANA)
have partnered to co-author the latest edition of ANA Magazine Spotlight— featuring a content focus on Programmatic Media Buying (PMB).
With bylines from Collective experts Justin Evans, Adam Harris, and Travis Lusk, readers get further insight into what they need to know about getting at the heart programmatic, how to keep it from being problematic, and a guide to programmatic ad buying for the digital age.
Listen in as Collective's Chief Strategy Officer Justin Evans shares the advantages, efficiencies, and scalability marketers can achieve through programmatic, and how the company helps its clients.